John Arthur Cafe
Rebranding Project, November 2023Overview
The John Arthur Café, located in the Fine Arts Building at Binghamton University, is a popular hub for students and faculty, especially those in the arts department. With a small, outdated space, this rebranding aims to improve the café’s visibility, simplify the menu, and enhance its cozy atmosphere. Using a warm brown color palette, the redesign will make the café more identifiable while preserving its welcoming vibe, ensuring it remains a beloved campus spot.
Iconography
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Brand Book Layout
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Contact sheets/ Iterations
