John Arthur Cafe
Category: Package Design, Branding Design, Layout, Logo Creation
Medium: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom, Acrobat)
Date: November 2023
Iconography
The John Arthur Café is a charming and essential hub nestled within the Fine Arts Building on the Binghamton University campus. Positioned conveniently on the Spine, a bustling central area of the campus, this café serves as the perfect spot for students and faculty to grab a quick coffee before classes or settle in for a productive study session. The typical clientele consists of college students and university professors, particularly those involved in the arts department.
Despite its popularity, the café's small, outdated space can often feel cramped. This rebranding project aims to address this by making the café more easily identifiable and its menu more accessible. The goal is to create a space that is both welcoming and cozy, utilizing a warm brown color palette reminiscent of a classic coffee shop. This rebrand will enhance the café's visibility, simplify its menu, and preserve its inviting atmosphere, ensuring it remains a beloved spot on campus for years to come.
Despite its popularity, the café's small, outdated space can often feel cramped. This rebranding project aims to address this by making the café more easily identifiable and its menu more accessible. The goal is to create a space that is both welcoming and cozy, utilizing a warm brown color palette reminiscent of a classic coffee shop. This rebrand will enhance the café's visibility, simplify its menu, and preserve its inviting atmosphere, ensuring it remains a beloved spot on campus for years to come.
Mockups
Brand Book Layout
Moodboards
Sketches
Contact sheets/ Iterations
